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Whether you're the owner of a small manifacturing firm, a businessperson in search of a second career, or a budding entrepreneur attracted by international trade's exciting potential, this third edition of Import/Export: How to Get Started in International Trade contains everything you need to reap the profits of today's booming world economy. Dealing with every aspect of exporting and importing, it cites helpful details and highlights scores of examples and success stories. Dr. Carl Nelson, a recognized global trade strategist, demystifies international trade to show you everything you need to get started and succeed. The book includes: how to write a business plan...choose a product...make overseas contacts...finance an import or export transaction...protect patents and trademarks...get through the customs maze...figure import duties...trade in Europe's single market. Now in an expanded and updated third edition Import/Export shows you how to tap into the e-commerce phenomenon, including a complete overview of this new global market opportunity, how to set up a successful home page, and tips on filling orders and getting paid over the Internet. New material also covers the Euro and the World Trade Organization, NAFTA, tricks of using Letters of Credit, new product standarts, and how to navigate the business worlds of China and Africa. Plus, you'll find Dr. Nelson's 20 acclaimed and globally tested keys to international business success.
